300K+ podcast downloads. 197 YouTube videos. 46 coaches with stories worth telling. A philosophy that's inherently cinematic. The raw material is all there. Nobody's putting it together yet.
Most companies struggle to create content. System and Soul has the opposite challenge: you're creating plenty of it, but the distribution and packaging aren't keeping up.
Two podcasts generating 300K+ downloads. A YouTube channel with nearly 200 videos. A book that sold 1,000 copies in three months. A coaching model that produces transformation stories every single week.
The content engine is running. The video strategy just hasn't caught up yet. That's the kind of problem we love to solve.
The tension between "system" and "soul" is inherently cinematic. Every founder has felt the moment their company outgrew them, where the systems they needed threatened the culture they loved. That story, told well on video, doesn't just promote System and Soul. It becomes the thing that makes the philosophy click.
A 2-3 minute short film telling the System and Soul story through real clients. Not a sizzle reel. A narrative. This becomes the homepage centerpiece, the sales deck opener, the thing Benj sends before a discovery call.
60-90 second videos featuring founders who were drowning, found the framework, and scaled without losing their culture. Nobody believes the coach. They believe other clients. These shorten the sales cycle.
You're already recording two podcasts. Capturing video and cutting clips for LinkedIn, YouTube Shorts, and Reels could 5-10x your video output overnight. No extra content creation. Just capture what's already happening.
46 certified coaches. Each one is a story. Each one is a recruitment ad for the certification program. "She left corporate. Got certified. Now she runs her own practice." This sells the certification without ever saying it.
One shoot day per month, plus ongoing podcast video capture. That's it. No full-time hire. No massive production schedule. Just a lean, sustainable model that compounds over time.
Each shoot day produces 10-14 finished pieces: one hero video, 2-3 short stories, and 6-10 social clips. Add weekly podcast clips and you're looking at 150-200+ pieces of content annually.
From functionally zero video presence to a legitimate content operation.
Half-day, in person. Map the content landscape and define what matters most.
The foundation piece. 2-3 minutes that capture who System and Soul is and why it matters.
Monthly shoot days begin. Podcast video capture kicks in. The library starts building.
Every piece feeds every channel. LinkedIn, YouTube, website, email. The flywheel spins.
We've worked together before. We know how you think, what you value, and what makes you roll your eyes. That context means content that actually sounds like System and Soul from day one.
Our proprietary Storytelling Script Process is built around the emotional arc that moves people from "interesting" to "I need this." For a coaching company where the sale is built on trust, this matters more than production value.
10 years producing content for mission-driven organizations. 1,000+ videos. $1.5M raised for global missions. We know how to tell values stories without making them feel preachy or hollow.
Atlanta-based. Can sit in on coaching sessions, attend events, and become part of the operation. Not a vendor who shows up with a camera four times a year.
Prospects who watch a 90-second client story are 3-5x more likely to book a call. At $2K-$6K/month per coaching client, each conversion pays for the annual video investment.
Shows that add a video clip strategy typically see 20-40% audience growth within 6 months. Your 300K downloads become 400K+. Each listener is a potential coaching lead.
Adding video to the homepage drives 80-100% conversion increases. Even half that impact on your discovery call bookings changes the growth trajectory.
No pitch. No deck. Just two people who've known each other a while catching up over good coffee. If the conversation turns to content (and it probably will), we'll have some ideas worth sharing.